Strategy, field, digital and audiovisual: one agency to grow your brand.
Launching the new flavours
Introducing the new Fanta flavours across Ouagadougou: 2 parades, 6 activated hot spots and 45 hostesses going door to door, in four days.
A month alongside mothers
For Danone, promoters in Conakry stores for a full month: advice for mothers, special offers and daily sales tracking.
“All for the AFCON, all for the Eagles”
During the Africa Cup of Nations, boosting renewals in Bamako and the regions: 14 parades and 60 field commandos covered the cities for four weeks.
Winning the big markets
For Promasidor, establishing ONGA seasoning ahead of Tabaski: 42 hostesses and 6 supervisors deployed in the main markets, with activations and sampling.
Target met, in the middle of Ramadan
Selling during Ramadan, a slow season, against competitors slashing prices: the team hit its target day after day.
We build your strategy
We roll it out on the ground
We amplify it online
We bring it to life on screen
In a market where everything moves faster, being visible is no longer enough. You have to leave a mark. DIGICORP brings strategy, field, digital and audiovisual together to grow brands, from the first idea to the last customer.
Caravans, tastings, stages, points of sale: as close to consumers as it gets, in Côte d'Ivoire, Burkina Faso, Mali and Guinea.
We start from your quantified goal: volumes, renewals, awareness. The whole set-up is built to reach it.
Hostesses, commandos and hosts recruited and trained locally, managed by supervisors in every area.
Sales counted every evening, stock adjusted, tactics adapted to the field during the operation.
Results against targets, consumer feedback, strengths, weaknesses and recommendations.
8Countries where we operate
“We don't sell visibility. Every evening, we count what was sold, against your target.”
Managing Director
Country Manager · Burkina Faso
Operations Manager · Mali
Head of Technology · All countries
France Representative